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First State Bank Tips Hospitality Industry
Don Lanman
Pictured: Don Lanman

First State Bank of the Florida Keys Senior Vice President and Marketing Director Don Lanman was the featured speaker at the Hospitality Sales and Marketing Association International’s (HSMAI) recent members meeting held at the Key West Marriott Beachside Resort.

Lanman presented a condensed version of his renowned ‘60 Marketing Tips in 60 Minutes’. This fast paced seminar provides practical tips and easy to implement tactics to improve business.

“Mr. Lanman’s presentation was a dynamic and idea stimulating session with actionable ideas our local hotel sales and marketing association members could use to take their marketing programs to a new level,” said Tiffany Boeckman, President HSMAI.

Founded in 1927, HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers.

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